we sure clean up nice.

Think skin-loving ingredients, sumptuous textures and soul-centering essential oils—all without a hefty price tag.

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Affordable Luxury

We use premium essential oil blends crafted with plant-derived raw ingredients sourced from across the globe, with lush textures that are compatible for all skin types, and our packaging is sleek and sustainable.

Safe & Sensorial

Made without sulfates, parabens or microplastics, our gentle and luscious gel texture lathers up into a light, velvety foam for a thorough cleansing experience without stripping or drying out the skin, while ingredients like glycerin and allantoin aid in moisturisation and repair.

Simply Efficacious

Our hand sanitisers cleanse hands, disinfect surfaces and refresh face masks with 70% plant-based alcohol content—the optimum percentage to zap germs—while leaving a veil of gorgeous scents without dryness or stickiness.

wy:now is here to zhoosh up your bathroom rituals

We make elevated essentials to cleanse your skin and soul. Think thoughtfully concocted, plant-powered formulas to keep you fresh, clean and smelling divine from neck-to-toe, with good-for-skin ingredients, sumptuous textures and soul-centering essential oils — all without a hefty price tag.